An organization’s website should be the core of their marketing mix. All marketing pieces from print ads to direct mail give a web address for more information. This creates a 24/7 marketing tool for businesses and organizations, allowing prospects to gather more information when it is convenient for them.
There are 3 things needed to setup a website:
Domain Registration. The domain registration is the .com address of a website. It is similar to a 911 address that points to a physical location.
Hosting. The website must have a home to reside on. This is similar to a parcel of land in the physical world.
Website code. The website code is like the billboard or store sitting on the parcel of land.
We are able to supply all 3 of these requirements making Aptus Marketing and Development.
Our first step in the development process of a website is strategic planning – what do we hope to accomplish with the website. This determines the nature of the website whether it is to provide information, engage the visitor, include customer service features, or ecommerce. Then, all content is written for the site; with search engine optimization in mind. From there, the client branding is used in graphic design to develop the look and feel of the website.
The content and functions (dynamic content) are then developed into the website. As the pages are being coded, the ever-important search engine optimization remains a focus. Prior to launch, draft websites are tested in multiple browsers for compatibility. And analytics are installed for Success Measurement.
Schedule a Consultation
We want to learn about your business and your needs, schedule a free consultation.
Control Your Website
Aptus created the Aorta content management system so we can control the look and feel of your site, and you can control the content on your website.
